Get Smart Content only collects non-personal information relevant to individual campaigns. For example, if a campaign is set up to serve content based on a user's geographic location, that location is stored. If a campaign is set up to serve content based on a user's number of visits to a website, the number of visits is stored. This information is used to serve relevant content.
All information is stored anonymously so it can be used in aggregate reporting on the effectiveness of the content serving.
The information collected by Get Smart Content is only used by Get Smart Content for aggregate reporting purposes and is not sent to or shared with third-party services in any way.
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.
We restrict access to personal information to Get Smart Content employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.